How $300,000 becomes
a category.
Every other page shows you the pieces — the brand, the creators, the market, the terms. This page assembles them into one number-by-number plan: how The Saints Club makes money, how conservatively it can still work, and how it grows into — and past — the valuation you're investing at today.
We already hold the distribution.
This round converts it.
Most startups raise money to go find an audience. We start with millions of followers already committed through our creator partners, a live commerce engine, and a market that is growing and underserved. The $300,000 finishes the app, locks our largest creators into one-year partnerships, funds the launch, and covers the legal foundation — and the machine begins to compound. The rest of this page is the math.
A generation is running back to faith —
and there's nothing premium waiting.
This is the most important slide in the deck. The demand is not a hope — it is happening right now, it is measurable, and it is accelerating. Young people are coming to faith faster than at any point in a generation, and they are arriving confused, scattered across a dozen apps, and underserved by soft, corporate, generic Christian media. There is no beautiful, countercultural, gamified home that makes exploring faith easy instead of overwhelming. That is the gap. That is the entire opportunity.
Up from 30% in a single year. Millennials jumped 16 points to 50%. The generation everyone wrote off is the one returning fastest.
Growing 14.6% a year from $2.5B today, with paid subscriptions taking the majority of revenue. North America leads.
From $156B in 2024 — compounding ~23% a year. Creator-led brands are the dominant go-to-market of the decade.
Hallow raised $105M+ and hit #1 on the App Store serving Catholics only. The larger Protestant market has no equivalent.
We are not creating demand — we are catching a wave that already exists and building the premium home it has been missing. Sources: Barna Group Bible-engagement study (2025); Grand View Research spiritual-wellness apps report; creator-economy market analyses (2024–2025); Hallow Series C reporting.
Three engines. One audience.
Each one compounds the others.
The Saints Club is not a single-revenue app. The same member who pays a monthly subscription also buys the merch drop their favorite creator promotes — and the same creator relationships open the door to the churches that pay to be on the platform. Every member makes all three engines worth more.
App subscriptions
Five membership tiers from The Disciples at $7/month to The Saints at $249/month, plus pay-what-you-want Founders. Warm creator audiences convert into paying members, and the community, Dispatch, and Saints Studios content keep them. This is the compounding core.
Merch & drop collaborations
A live Shopify store with 12 SKUs and 55–65% margins, unified with the app. Every creator drop is both a revenue event and an acquisition event. Tier-gated limited releases and creator collaborations turn attention into orders — and orders into members.
Church & ministry partnerships
Churches and ministries pay for a placement on the platform — content, promotion, and creative services to reach our members. This is separate from the nonprofits The Saints Collective gives to and supports, whom we never charge. One church partner is worth dozens of consumer subscriptions and signs annually.
We win even if almost no one converts.
Here is the funnel, step by step. Our founding partners reach ~7.5M followers, backed by a 120+ creator network with 50M+ combined reach, invited in waves. The published industry benchmark for influencer-driven conversion is 0.80%. Our conservative plan assumes we convert reach to paying members at roughly one-fifty-second of that rate. The whole model is built to work far below the norm — because these aren't cold ads, they're trusted creators inviting their own communities home.
Multiplied together, the conservative funnel converts just 0.015% of reach into a paying member — roughly 1 in 6,500, or 1/52 of the 0.80% industry benchmark. The interactive model below lets you set every one of these numbers yourself. Benchmarks: influencer conversion 0.80% (FirstPageSage, 2025); free-to-paid median 6.2% (RevenueCat State of Subscription Apps).
Don't trust our numbers.
Move the sliders.
This is the live model. Set the reach, the conversion, the churn, the price, and the valuation multiple to whatever you believe — the 5-year revenue curve and every headline figure recompute instantly. Start from one of the three scenarios, then make it as pessimistic as you like.
Conservative. Realistic. Best case.
The same model at three honest settings. Note the conversion rate on each: even the best case assumes we convert at only 1/17 of the industry norm. The realistic column is the one to underwrite.
All figures are illustrative scenarios generated by the model above from stated assumptions — not projections, promises, or guarantees. "Exit ARR" is the annualized revenue run-rate at the end of the year. Per-block returns reflect equity value only at a 5× ARR multiple and are before any profit distributions or the 2× buyback. Actual results will differ.
You're investing at $3.0M.
Year one clears it.
This is the answer to the only question that matters. In the realistic case, revenue run-rate alone reaches a valuation of roughly $22.9M by the end of Year 1 — more than seven times today's entry. And in the conservative case, converting at just 1/52 of the industry norm, the company still reaches a ~$5.4M valuation by the end of Year 1 — already above the $3.0M you're investing at. The $3.0M isn't the target. It's the floor.
Converting at 1/52 of the norm. Above the $3.0M entry within twelve months — the downside case still clears the raise.
~7.6× the entry valuation in a single year, on revenue run-rate — before commerce upside and church expansion fully compound.
Where subscription and creator-media platforms trade. Every figure here holds at the conservative end of that range.
Capital in. Compounding out.
Because the product is founder-built, none of this goes to a dev shop. It goes to the three things that start the snowball: finishing the app, locking our largest creators into one-year partnerships, and the launch.
Lock the creators for a year
The largest partners sign one-year commitments now — while we are early and the terms are founder-friendly. Their audiences become our members before a competitor can copy the brand.
Launch loud, on All Saints' Day
The Oct 31 Dallas convergence and Nov 1 launch turn committed reach into a single, concentrated acquisition moment — amplified by the $25K Growth Prize, where creators compete to bring in the most members.
Members fund the next wave
Subscription and merch revenue from the first cohort funds inviting the next wave of the 120+ creator network. Each wave brings its own audience. The marketing pays for itself.
Take the category before anyone else moves
There is no premium Protestant equivalent to Hallow today. Moving now — with the brand, the creators, and the churches already attached — means owning the position before the market notices it's open.
This is the exact playbook
the founder has already run.
The model on this page isn't theoretical for the founder. Over the past year, Gavin ran influencer marketing across multiple entities for a billionaire family office — owning multi-million-dollar marketing budgets and the creator strategies behind them. The Saints Club takes that same creator-led engine and points it at a market with far more hunger and far less competition: faith. It combines the highest-performing marketing model of the decade with a mission people actually want to belong to.
Three ways your capital
comes home.
The return structure is built to protect the downside and reward the upside. Full mechanics — the waterfall, the buyback installments, the pass-through tax treatment — live on the Terms page.
Profit distributions
Once the company declares profit distributions, 50% flows to the investor pool until 100% of your capital is returned — projected within roughly 12–14 months in the realistic case. After payback, the pool shares profit pro-rata.
2× buyback protection
The founder holds the right to repurchase the units at 2× your invested capital — a $15,000 block returned as $30,000 — paid in installments over 24–72 months. A structural floor under the investment.
Equity upside
Your 0.5% per block rides the valuation. On the model above, a $15,000 block's equity alone reaches roughly 9× (conservative) to 41× (realistic) by Year 5 — on top of distributions already received.
Return figures are illustrative and derive from the scenario model on this page. They are not projections, promises, or guarantees. All terms are indicative and will be finalized in definitive documents prepared by qualified counsel. All investment involves risk, including total loss of capital.
Hold the distribution.
Convert it. Compound it.
$225,000 of the round remains. The brand, the creators, the churches, and the mission are already assembled. This page is the math behind the movement.